Stories with staying power.
Saur Creative is a communications consultancy for the people and organizations shaping culture across business, entertainment and philanthropy. Taking an integrated approach to communications, Saur Creative helps clients define their message, strengthen their reputation, produce more engaging content and connect with the audiences that matter most.
Every engagement is tailored to a client's goals. Whether a client is launching something new, growing a profile or refining a brand — the focus is on ensuring every touchpoint reflects who they are, what they stand for and where they want to go.
CLIENT WORK, past + present
Levi Strauss & Co. | Chip Bergh
No. 29 Communications | Accounts worked: Suleika Jaouad, The Or Foundation, The Meteor, New York Restoration Project)
SERVICES
Communications + Earned PR Strategy
Press Outreach
Social Media Strategy
Social Media Management
Digital Content Capture
Message Development
Executive Thought Leadership
Editorial Writing (Speeches, Newsletters, Blogs)
Cause-Related Partnerships
Press Kit Creation
Select Client Wins
The Founder
McKinley Tretler is a communications strategist with more than a decade of experience in public relations, brand storytelling and social media strategy. She is the founder of Saur Creative, and works with activists, creatives and brands to tell their stories, generate buzz and strengthen their impact. She specializes in earned media campaigns, executive thought leadership and digital content development — always bringing empathy, creativity and a sharp understanding of the media and cultural landscape to her work.
Before consulting, McKinley spent almost nine years working with Nobel Peace Prize laureate Malala Yousafzai at her girls' education nonprofit Malala Fund. She joined the team to help lead social and ultimately served as Director of Public Relations. In that role, she led external communications strategies, messaged about complex global issues and orchestrated high-stakes media moments including major speeches, meetings with world leaders, digital content campaigns and celebrity-driven fundraising activations. Her team won several awards for its digital and editorial work, including two Webby Awards and a Telly.
McKinley has secured media coverage across print, broadcast, digital and audio, including: Armchair Expert with Dax Shepard, Associated Press, BBC, CBS This Morning, CNN, The Daily Show, The Guardian, NPR, The New York Times, Financial Times, Fortune, The TODAY Show, People, Pod Save the World, The Washington Post, Variety, Vogue (U.K.), and more.
If you have a project in mind, reach out!
